In 2016, MDP Photography and Video joined the CoRE Alliance – Communities of Respect and Equality, and initiative led by Women’s Health Grampians.
The aim of the Alliance is to unite businesses and organisations in the Grampians region and embed a culture of prevention of Violence Against Women in the workplace. Although we are just a small organisation, we felt this is such an important topic and we are conscious of the role we can play, being in the content creation industry.As a business, we are committed to creating content that addresses the 5 essential actions in the prevention of violence against women, which are:

  1. Challenge violence against women
  2. Empower women and girls
  3. Challenge stereotypes and norms
  4. Build respectful relationships
  5. Promote gender equality.

We are in a unique position in our business, to also influence many other businesses and organisations both big and small, as we work with them to create video and photography content across Australia. At the forefront of my mind when I am developing a concept, right through to shooting, then editing, we are thinking about where and how there is potential to empower women, challenge stereotypes and promote gender equality.

Thanks to Women’s Health Grampians for this initiative and congrats to the first 50 members across the region! We look forward to seeing it grow as more and more businesses, organisations and community groups in the region come on board and make the prevention of violence against women a priority.